March 26, 2009
The Vibe Mobile site
Vibe Media Group, the definitive voice of urban culture, has expanded into the mobile space to deepen its brand’s reach.
Vibe Mobile claims to be the first national urban/lifestyle brand to offer opt-in mobile text alerts and updates on content tailored by the user, which contains an embedded link to read the entire story on the mobile site. Users can sign up to receive updates when new content is posted, based on specific artist or topic keywords.
“We have launched the mobile site to deliver premiere content to users wherever they are,” said Ross Robbins, director of digital media for Vibe, New York. “Our audience is increasingly accessing content on the move via their phones.
“In addition, this new platform allows us to offer advertisers a new engaging interface to be associated with,” he said. “This situation will improve Vibe with increased advertising revenue and impressions.”
Vibe’s unique offering transforms and enhances the user experience by allowing site visitors to access content in a personalized way via direct text messages.
The mobile site can be accessed at http://m.vibe.com.
Vibe magazine considers itself the voice of urban culture influencing global music, life and style for more than 8 million monthly readers worldwide.
The new service appeals to Vibe’s younger audience and will introduce new tech-savvy influential consumers to the brand.
When asked "Why mobile?" Mr. Robbins replied “Why not?”
“The numbers of enhanced devices amongst our audience has increased with the introduction of the iPhone and other smartphones to hit the market,” he said. “We foresee these numbers continuing to grow and are excited about this launch.” Along with Vibe Mobile, the magazine is also introducing Vibe Video, which will deliver music videos on demand at http://www.vibe.com.
Vibe Video will start with more than 15,000 original music videos from providers such as Universal, Sony/BMG and Warner Music.
The service is fully searchable by artist or title, and it offers users the opportunity to rate, mark as a favorite and comment on any video in the catalog.
The most viewed, commented and discussed videos will be made available on the site. Vibe’s content team will post weekly top picks to keep the avid music fans up to date on what’s hot.
“The consumption of media from multiple platforms has become almost overwhelming to the average consumer,” Mr. Robbins said. “We have made it easier for the user to access the content that they are looking for rather than searching through a myriad of resources.
“This has been achieved by enabling text alerts with keyword filtering based on a topic or person of interest of choice,” he said. “Whenever stories are posted to Vibe.com with that keyword, the user will receive a text message with a link to the full story.
“This push approach to content delivery rather than the standard pull approach will engage our audience in a more frequent basis and keep the Vibe brand at their fingertips.”
Thursday, March 26, 2009
Vibe Magazine on Mobile
March 26, 2009
The Vibe Mobile site
Vibe Media Group, the definitive voice of urban culture, has expanded into the mobile space to deepen its brand’s reach.
Vibe Mobile claims to be the first national urban/lifestyle brand to offer opt-in mobile text alerts and updates on content tailored by the user, which contains an embedded link to read the entire story on the mobile site. Users can sign up to receive updates when new content is posted, based on specific artist or topic keywords.
“We have launched the mobile site to deliver premiere content to users wherever they are,” said Ross Robbins, director of digital media for Vibe, New York. “Our audience is increasingly accessing content on the move via their phones.
“In addition, this new platform allows us to offer advertisers a new engaging interface to be associated with,” he said. “This situation will improve Vibe with increased advertising revenue and impressions.”
Vibe’s unique offering transforms and enhances the user experience by allowing site visitors to access content in a personalized way via direct text messages.
The mobile site can be accessed at http://m.vibe.com.
Vibe magazine considers itself the voice of urban culture influencing global music, life and style for more than 8 million monthly readers worldwide.
The new service appeals to Vibe’s younger audience and will introduce new tech-savvy influential consumers to the brand.
When asked "Why mobile?" Mr. Robbins replied “Why not?”
“The numbers of enhanced devices amongst our audience has increased with the introduction of the iPhone and other smartphones to hit the market,” he said. “We foresee these numbers continuing to grow and are excited about this launch.” Along with Vibe Mobile, the magazine is also introducing Vibe Video, which will deliver music videos on demand at http://www.vibe.com.
Vibe Video will start with more than 15,000 original music videos from providers such as Universal, Sony/BMG and Warner Music.
The service is fully searchable by artist or title, and it offers users the opportunity to rate, mark as a favorite and comment on any video in the catalog.
The most viewed, commented and discussed videos will be made available on the site. Vibe’s content team will post weekly top picks to keep the avid music fans up to date on what’s hot.
“The consumption of media from multiple platforms has become almost overwhelming to the average consumer,” Mr. Robbins said. “We have made it easier for the user to access the content that they are looking for rather than searching through a myriad of resources.
“This has been achieved by enabling text alerts with keyword filtering based on a topic or person of interest of choice,” he said. “Whenever stories are posted to Vibe.com with that keyword, the user will receive a text message with a link to the full story.
“This push approach to content delivery rather than the standard pull approach will engage our audience in a more frequent basis and keep the Vibe brand at their fingertips.”
The Vibe Mobile site
Vibe Media Group, the definitive voice of urban culture, has expanded into the mobile space to deepen its brand’s reach.
Vibe Mobile claims to be the first national urban/lifestyle brand to offer opt-in mobile text alerts and updates on content tailored by the user, which contains an embedded link to read the entire story on the mobile site. Users can sign up to receive updates when new content is posted, based on specific artist or topic keywords.
“We have launched the mobile site to deliver premiere content to users wherever they are,” said Ross Robbins, director of digital media for Vibe, New York. “Our audience is increasingly accessing content on the move via their phones.
“In addition, this new platform allows us to offer advertisers a new engaging interface to be associated with,” he said. “This situation will improve Vibe with increased advertising revenue and impressions.”
Vibe’s unique offering transforms and enhances the user experience by allowing site visitors to access content in a personalized way via direct text messages.
The mobile site can be accessed at http://m.vibe.com.
Vibe magazine considers itself the voice of urban culture influencing global music, life and style for more than 8 million monthly readers worldwide.
The new service appeals to Vibe’s younger audience and will introduce new tech-savvy influential consumers to the brand.
When asked "Why mobile?" Mr. Robbins replied “Why not?”
“The numbers of enhanced devices amongst our audience has increased with the introduction of the iPhone and other smartphones to hit the market,” he said. “We foresee these numbers continuing to grow and are excited about this launch.” Along with Vibe Mobile, the magazine is also introducing Vibe Video, which will deliver music videos on demand at http://www.vibe.com.
Vibe Video will start with more than 15,000 original music videos from providers such as Universal, Sony/BMG and Warner Music.
The service is fully searchable by artist or title, and it offers users the opportunity to rate, mark as a favorite and comment on any video in the catalog.
The most viewed, commented and discussed videos will be made available on the site. Vibe’s content team will post weekly top picks to keep the avid music fans up to date on what’s hot.
“The consumption of media from multiple platforms has become almost overwhelming to the average consumer,” Mr. Robbins said. “We have made it easier for the user to access the content that they are looking for rather than searching through a myriad of resources.
“This has been achieved by enabling text alerts with keyword filtering based on a topic or person of interest of choice,” he said. “Whenever stories are posted to Vibe.com with that keyword, the user will receive a text message with a link to the full story.
“This push approach to content delivery rather than the standard pull approach will engage our audience in a more frequent basis and keep the Vibe brand at their fingertips.”
Wednesday, March 18, 2009
Mobile Internet going strong; advertisers pay attention
Mobile Internet going strong; advertisers pay attention
1:24 PM, March 16, 2009
Are non-smartphones the new rotary phones? Credit: Allie Pasquier via Flickr.
Remember the days when you rolled out of bed, turned on your computer and checked the news, weather and your Facebook account? That's so 2008. An increasing number of people are going straight to their mobile phones for all that information, according to a ComScore study released today. The number of U.S. cellphone users who accessed the mobile Internet daily in January reached 22 million, double that of a year earlier.
"Consumers have more and more choices, and they're finding a pretty good experience using the mobile Web," said Mark Donovan, a senior analyst at ComScore.
The number of people using the mobile Web to access a social networking site quadrupled to 9 million, Donovan said, while the number of people who used the mobile Web to trade stocks or access a financial account nearly tripled to 3 million. (Phones might be useful for panic trading.)
Usage is increasing as more smartphones land in people's hands, Donovan said. The number of people with smartphones increased 81% over the past year, to 24.8 million from 13.7 million.
That trend is likely to continue as phones drop in price. ISuppli, an El Segundo research firm, predicts 11% growth in global smartphone sales in 2009, even as ...
... the overall mobile handset market slogs along. And Juniper Research predicts that smartphones will account for 23% of all new mobile phones by 2013, as demand for complicated applications draw consumers to more technically savvy handsets.
Popular content also is driving the on-the-go Internet numbers, Donovan said, as media properties such as CNN and Google perfect their mobile sites. That's motivated phone users without smartphones to start using the mobile Web too, he said.
This is all good news for advertisers, who are struggling to find an effective place to reach people in a year in which their budgets are significantly smaller than last. Donovan says internal ComScore studies have found that ads viewed on mobile phones can have higher click-through rates than those viewed on computers. Some mobile ads are viewed by users who are otherwise difficult to reach, such as those who don't use computers as much and mostly check the Web on their phones, he said.
Half of males 18 to 34 access news and information via the mobile Web, according to ComScore.
"Mobile marketing seems recession-proof due to the well-known fact that the number of mobile users is still growing and will continue to grow," Alexandre Mars, head of Mobile Publicis Groupe, said in a recent white paper.
His proof? There are 30 countries where the mobile penetration rate is above 100%, India boasts 9 million new users each month and China adds as many users as the population of Miami each month.
"Mobile marketing will give the advertising industry a complete face-lift," he said.
-- Alana Semuels
1:24 PM, March 16, 2009
Are non-smartphones the new rotary phones? Credit: Allie Pasquier via Flickr.
Remember the days when you rolled out of bed, turned on your computer and checked the news, weather and your Facebook account? That's so 2008. An increasing number of people are going straight to their mobile phones for all that information, according to a ComScore study released today. The number of U.S. cellphone users who accessed the mobile Internet daily in January reached 22 million, double that of a year earlier.
"Consumers have more and more choices, and they're finding a pretty good experience using the mobile Web," said Mark Donovan, a senior analyst at ComScore.
The number of people using the mobile Web to access a social networking site quadrupled to 9 million, Donovan said, while the number of people who used the mobile Web to trade stocks or access a financial account nearly tripled to 3 million. (Phones might be useful for panic trading.)
Usage is increasing as more smartphones land in people's hands, Donovan said. The number of people with smartphones increased 81% over the past year, to 24.8 million from 13.7 million.
That trend is likely to continue as phones drop in price. ISuppli, an El Segundo research firm, predicts 11% growth in global smartphone sales in 2009, even as ...
... the overall mobile handset market slogs along. And Juniper Research predicts that smartphones will account for 23% of all new mobile phones by 2013, as demand for complicated applications draw consumers to more technically savvy handsets.
Popular content also is driving the on-the-go Internet numbers, Donovan said, as media properties such as CNN and Google perfect their mobile sites. That's motivated phone users without smartphones to start using the mobile Web too, he said.
This is all good news for advertisers, who are struggling to find an effective place to reach people in a year in which their budgets are significantly smaller than last. Donovan says internal ComScore studies have found that ads viewed on mobile phones can have higher click-through rates than those viewed on computers. Some mobile ads are viewed by users who are otherwise difficult to reach, such as those who don't use computers as much and mostly check the Web on their phones, he said.
Half of males 18 to 34 access news and information via the mobile Web, according to ComScore.
"Mobile marketing seems recession-proof due to the well-known fact that the number of mobile users is still growing and will continue to grow," Alexandre Mars, head of Mobile Publicis Groupe, said in a recent white paper.
His proof? There are 30 countries where the mobile penetration rate is above 100%, India boasts 9 million new users each month and China adds as many users as the population of Miami each month.
"Mobile marketing will give the advertising industry a complete face-lift," he said.
-- Alana Semuels
Universal Pictures runs mobile campaign for new movie release
March 18, 2009
Fast & Furious
Universal Pictures is running a mobile campaign to reach an engaged audience of consumers on the go by bringing "Fast & Furious" to mobile phones nationwide.
By using AdMob’s mobile network, Universal Pictures’ mobile campaign is expanding its reach to mobile consumers with a specially designed mobile ad campaign and Fast & Furious sites designed for the mobile Web and iPhones.
“The mobile campaign running on AdMob’s network is designed to build excitement with fans of the original movie and engage with a new group of movie goers,” said Nicole Leverich, spokeswoman for AdMob, San Mateo, CA.
AdMob claims to be the world’s largest mobile advertising platform.
Universal Pictures’ ad agency is Ignited.
The mobile banner ads drive consumers to the mobile or iPhone site for the movie that allows them to get into the Fast & Furious experience by watching a movie trailer, seeing photos, downloading wallpapers or buying tickets.
The mobile ads also include AdMob’s unique iPhone click-to-video ad units and text ads. These ads also drive consumers to the Fast & Furious sites.
The campaign is meant to re-engage fans of the original movie, drive ticket sales and build excitement for the film.
“The entertainment industry is constantly looking for innovative ways to reach fans and audiences from leveraging social media avenues to taking advantage of cutting edge advertising formats,” Ms. Leverich said.
Universal Pictures has used mobile to create a buzz around movie launches in the past.
To support the April 2008 launch of the comedy film Forgetting Sarah Marshall, Universal Pictures launched a cross-media marketing campaign, including text message advertising on the 4Info ad network.
Later that year, Universal Pictures teamed up with Zannel, a viral mobile entertainment network that provides a way to create, experience and share content on any mobile device. Universal teamed up with Zannel to promote the film “Knocked Up.
“The mobile campaign for Universal Pictures’ upcoming Fast & Furious movie expands their reach to consumers on the go and making their entertainment decisions with engaging ads and sites specially designed for the mobile Web and iPhone,” Ms. Leverich said.
source: Mobile Marketers.com
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