In the recent years movies have large Marketing budget. In places like India production houses are using SMS to increase the box office collections. If you notice, sometimes it makes me wonder, why should a production house or the Marketing agencies stick to SMS when the phones are capable of performing the same task as web. I don’t understand why these agencies have websites when only miniscule percentage of the movie is connected to the Internet and the data proves that not many will look a URL on the poster and visit the website. After a research into the marketing and advertising strategy by production houses, MobiCom our company had developed a downloadable solutions through which a preamble of the movie pre-release can be downloaded to the phone through GPRS, Bluetooth on to their phone.(this can be marketed in various ways and pushed to the end users) The movie application will contain most of the information which is there on the movies at the same to make it more interactive, the users can review, comment and also rate the movies before the release itself by looking at the content. Moreover some of them also sold some scale models of the actors and actresses with the operators help. There were lot more content included in the application like participating in a contest, write to the actors of the movies etc & more.
I am also attaching a link where you can view a video of the movie application http://www.vistainfosystems.com/mobicom/demos/cc/demo.html. Please let me know your views on it !!
Visit MobiCom for more information www.mobicom.in
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