Anil Ambani to venture into retail via mobile phone

Anil Ambani is venturing into retail business using the strength of Reliance Communications’ mobile phone network which has 3.5 crore subscribers. The venture would be known as ‘Mobi-Retail’ and would be launched in over 1000 towns in the initial phase. The mobile phone would act as the interface where once can choose from over 100,000 products.

ADAG would also leverage on its other outlets of Reliance World, Reliance World Express, Reliance Money, Reliance Insurance, Big Flicks, and Adlabs, which would act as delivery points for home delivery or pick up.

Reliance Communications would offer different formats such as Mobi-HyperMall (for all products), Mobi-Mall (mini hypermarket), Mobi-Store (neighbourhood stores), Mobi-Fresh (vegetables), Mobi-Groc (groceries) and Mobi-Express (regular products).

Source: http://www.labnol.org